Short answer: Some people report feeling more alert after taking it, so a late-evening dose is best avoided — a direct, practical timing recommendation.
Why alertness specifically drives this timing choice
This isn't a general "take it in the morning" convention — it's a direct, mechanism-based reason tied to a genuine, reported effect some users notice.
Why this connects to the formula's own stimulant-free positioning
No caffeine and nothing habit-forming — despite being stimulant-free, this alertness effect is still worth planning your dosing timing around.
💡 Worth knowing: take two capsules once daily with a full glass of water, ideally with breakfast — the formula's own consistent, specific instruction.